About
Sandbox is a boutique firm focused on media strategy for videogames and tech. We build campaigns to create and sustain buzz, drive data analytics, and generate the kind of positive sentiment in the marketplace that leads to sales. Sandbox Strategies was found in 2005 by three videogame and consumer tech industry veterans, Bill Linn, Rob ‘Pickle King’ Fleischer, and Corey Wade. We have offices in New York City, Los Angeles, and San Francisco as well as partner agencies in the UK and Germany. We also have a sister company Pickle King Productions, which executive produces videogames.
PARTNERS
Rob Fleischer heads up the product PR efforts for Sandbox. A Rhode Island native and facial hair enthusiast, he has been promoting video games since 1996, including everything from Tribes to Army Men to Grand Theft Auto to Ninjatown.
LinkedIn. Twitter.
Bill Linn handles business development for Sandbox, as well as projects involving crisis PR and corporate communications. Known as the “Hillbilly of PR”, he has spent the last 20 years promoting videogames and consumer electronics for the likes of Activision, Sony, Monster Cable, and Rockstar Games.
LinkedIn.
Corey Wade directs all promotions, social media strategies, and branding projects for Sandbox’s clients. A true Hoosier, he was formerly the Senior Brand Manager at Rockstar Games from 2000-2005. In recent years, he has worked closely with Codemasters, focusing on the North American ongoing expansion of the DiRT franchise.
LinkedIn.
STAFF
| Shaun Norton is a Senior PR Manager at Sandbox SF. He joined the Sandbox NYC squad in the summer of 2008 after scoring an awesome Master’s of Science in Public Relations from Syracuse. He recently made the move to San Francisco and now bikes about town visiting journalists and clients. His emphasis is on the hardcore console titles. LinkedIn. Twitter. |
Amanda Young is a Senior PR Manager at Sandbox NYC. She has been working in publicity for consumer tech and videogames ever since she graduated from her beloved Penn State in 2008. Day to day, Amanda handles mainstream press outreach for many of the kids’ videogames as well as consumer electronics accessories. LinkedIn. Twitter. |
| Aaron Palacios is a PR Manager at Sandbox SF. A CA native and previously a caretaker of hedgehogs at SEGA, he now helps run the SF office and keeps an eye on things in the suburbs. His emphasis is on hardcore console and digital titles. LinkedIn. Twitter. |
Edith Yang is a PR Manager at Sandbox LA. Starting as an intern in Sandbox’s SF office in 2007, she climbed the cutthroat food chain and now several E3′s later, she is pwning Los Angeles. Edith’s focus is PR for iPhone/iPad/Android and social games. LinkedIn. |
| Eric Fanali is a Social Media Manager at Sandbox SF. He has worked with the Sandbox partners in various capacities for 12 years. In addition to immersing himself into the Guitar Hero and hunting communities, he is an acclaimed Bay Area indie concert promoter who often sports a mullet. Twitter. |
Derrick Stembridge is the Director of Technology for Sandbox. Focusing on SEO, SEM, iOS and Facebook app development, brand measurement, analytics and metrics. Pay close attention because he is often drifting in silence. Twitter. |
| John Mak is the Office Manager at Sandbox NYC, but he’s often referred to as “the glue that holds the whole place together”. A Coney Island native with horrible driving skills, he is hardcore gamer who is on good terms with technology. LinkedIn. |
Jared Rosenberg is an Associate PR Manager at Sandbox Strategies NYC. This is his first job in the games industry but he brings with him a B.A. in Theatre Arts and Sociology from SUNY Stony Brook, so watch out. His focus is on client support and media relations. LinkedIn. |
