Sandbox Strategies

PR / Marketing / Social Media / Events For Videogames and Tech

Alan Wake’s American Nightmare

Remedy’s Alan Wake returns in February 2012 in Alan Wake’s American Nightmare for Xbox LIVE Arcade, a standalone fast-paced pick up and play experience with a pulp feel. The game’s trailer was revealed at the Spike Video Game Awards, and then was shown to press across North America, including IGN, Complex, Gamespot, 1up, G4, and DigitalTrends. Kotaku wrote a preview and a syndicated piece. Following up on the first reveals, the game was announced to be the kickoff game for Microsoft’s XBLA House Party, and Sandbox accompanied Remedy to CES to show the game to Spike TV’s CES All Access Live, Destructoid, Major Nelson, and more.

DiRT 3

Sandbox handled the North American marketing for Codemasters’ brilliant DiRT 3, working closely with distributor THQ, the motorsports stars of the game (Ken Block and Tanner Foust), and promotional partners that included ESPN, Monster Energy Drink, Ford, DC Shoes, Rockstar Energy Drink, and Etnies. On-air TV integration, a multilayered social media push, two separate promotions on Xbox LIVE, and live promotions (Global Rallycross and the DUB tour) were all part of the mix. DiRT 3 was the fastest selling game in series history.

Games for Girls Summit

Activision’s Games for Girls summit stopped in five different cities in Fall 2011 to showcase six of Activision’s girl-focused videogame titles: Wappy Dog, Lalaloopsy, Squinkies 2: Adventure Mall Surprize!, Zoobles, ZhuZhu Babies and Moshi Monsters: Moshling Zoo. More than 150 bloggers and writers from NYC, LA, Chicago, Seattle and Dallas came with their kids to learn about some benefits of videogames from tech expert Suzanne Kantra and also got to go home with all of the games! See what Time for Kids, Time Out Chicago Kids, and Mom2Mom thought!

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